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How to Price Digital Products Without Undercharging (Baddie Math)
A simple pricing framework for digital products — templates, presets, planners — with real Y2K baddie examples from the Digital Baddie Vault.
July 12, 2026 5 min read
Digital products are priced on outcome and aesthetic, not on hours. A $47 Canva bundle and a $7 Canva bundle take roughly the same time to make — one just looks expensive.
The 3-tier baddie pricing framework
- Tripwire ($9–$17): a single-use template or freebie upgrade.
- Core offer ($27–$67): the flagship bundle buyers screenshot.
- Premium ($97+): the full aesthetic system — brand kit + social kit + planner.
How to instantly raise your price without changing the product
Rebrand the mockups. Pretty photos, chrome type, and consistent color across every listing does more for perceived value than doubling the file count.
See baddie pricing in action across every category.
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